Our major struggle is brand awareness and differentiation from the main competitor in the market Maille.
We want to drive awareness and penetration of Mus by focusing on our key taste and quality differential – being made with white wine.
Mus has a great taste &quality
Valuing the little moments
The person stepping up on Christmas Day to produce a spectacular meal for the family.
We want to celebrate those who come in from work starving and still choose to cook a delicious meal from scratch for the family over ordering in – because we agree it’s always more special.